HSD Holdings, Inc.

Privacy Policy

Last Updated: April 15, 2025

This policy explains the rights of California residents regarding the collection, use, sale, and sharing of their personal information under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA). We may update and make changes to this policy, so we encourage you to review it periodically.

  1. Key Terms. It would be helpful to start by explaining some key terms used in this policy:
    We, us, ourHSD Holdings, Inc
    Our representativeCarly Dvorkin, [email protected]
    Personal informationAny information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular consumer or household.
    Sensitive personal informationPersonal information revealing a consumer’s social security number, driver’s license and passport numbers, account numbers and credentials, precise geolocation, racial or ethnic origin, religious beliefs, or union membership, personal information concerning a consumer’s health, sex life, or sexual orientation, contents of a consumer’s mail, email and text messages where the business is not the intended recipient, genetic data,  biometric information, and citizenship or immigration status.
    Biometric InformationAn individual’s physiological, biological, or behavioral characteristics, including information about an individual’s deoxyribonucleic acid (DNA), that is used or is intended to be used singly or with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.
    1. Personal Information We Collect About You. In the preceding 12 months, we have collected the following categories and specific types of consumer personal information:
    Categories of Personal InformationSpecific Types of Personal Information Collected
    Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers)Name, electronic mail address, telephone number, and information inputted into the message box
    Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, their name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.Name, electronic mail address, telephone number, and information inputted into the message box
    1. How Your Personal Information is Collected. We collect most of this personal information directly from you—via our website.
    1. Why We Use Your Personal Information. We collect, consumer personal information for the following business purposes:
      • Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business or service provider;
      • Where you have given consent.

    A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

    The table below explains what we use (process) your personal information for and our reasons for doing so:

    What we use your personal information forOur reasons
    To provide services to youFor the performance of our contract with you or to take steps at your request before entering into a contract
    Updating and enhancing customer recordsFor the performance of our contract with you or to take steps at your request before entering into a contract

    To comply with our legal and regulatory obligations

    For our legitimate interests or those of a third party, e.g., making sure that we can keep in touch with our customers about existing orders and new products
    Marketing our services to: —existing and former customers;    For our legitimate interests or those of a third party, i.e., to promote our business to existing and former customers
    1. Who We Share Your Personal Information With. We will not share your personal information with any other third party.
    2. Categories of Personal Information We Sold or Shared. We do not sell or share your personal information and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale or sharing.
    3. Categories of Personal Information We Disclosed for a Business Purpose. In the preceding 12 months, we have not disclosed for a business purpose any personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
    4. How Long Your Personal Information Will Be Kept. We will keep your personal information while you have an account with us or while we are providing services to you. Thereafter, we will keep your personal information for as long as is necessary:
      • To respond to any questions, complaints or claims made by you or on your behalf;
      • To show that we treated you fairly; or
      • To keep records required by law.

    We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information

    1. Your Rights Under the CCPA/CPRA. You have the right under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), and certain other privacy and data protection laws, as applicable, to exercise free of charge:
    Disclosure of Personal Information We Collect About YouYou have the right to know, and request disclosure of:  

    • The categories of personal information we have collected about you, including sensitive personal information;
    • The categories of sources from which the personal information is collected;
    • Our business or commercial purpose for collecting, selling, or sharing personal information;
    • The categories of third parties to whom we disclose personal information, if any; and
    • The specific pieces of personal information we have collected about you.  

    Please note that we are not required to:  

    • Retain any personal information about you that was collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained;
    • Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered personal information; or
    • Provide the personal information to you more than twice in a 12-month period.
    Disclosure of Personal Information Sold, Shared, or Disclosed for a Business PurposeIn connection with any personal information we may sell, share, or disclose to a third party for a business purpose, you have the right to know:  

    • The categories of personal information about you that we sold or shared and the categories of third parties to whom the personal information was sold or shared; and
    • The categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom the personal information was disclosed for a business purpose.  

    You have the right to opt-out of the sale of your personal information or sharing of your personal information for targeted behavioral advertising. If you exercise your right to opt-out of the sale or sharing of your personal information, we will refrain from selling or sharing your personal information, unless you subsequently provide express authorization for the sale or sharing of your personal information.  

    To opt-out of the sale or sharing of your personal information, visit our homepage and click on the Do Not Sell or Share My Personal Information link here: hsdholdings.com.
    Right to Limit Use of Sensitive Personal InformationYou have the right to limit the use and disclosure of your sensitive personal information to the use which is necessary to:  
    Perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services;

    To perform the following services: (1) Helping to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for these purposes; (2) Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of a consumer’s current interaction with the business, if the consumer’s personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumer’s experience outside the current interaction with the business; (3) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business; and (4) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business; and
    • As authorized by further regulations.  

    You have a right to know if your sensitive personal information may be used, or disclosed to a service provider or contractor, for additional, specified purposes.  

    To limit the use of your sensitive personal information, visit our homepage and click on the “Limit the Use of My Sensitive Personal Information” link here: hsdholdings.com
    Right to DeletionSubject to certain exceptions set out below, on receipt of a verifiable request from you, we will:  

    • Delete your personal information from our records; and
    • Direct any service providers or contractors to delete your personal information from their records.
    • Direct third parties to whom the business has sold or shared your personal information to delete your personal information unless this proves impossible or involves disproportionate effort.  

    Please note that we may not delete your personal information if it is reasonably necessary to:  

    • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
    • Help to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for those purposes;
    • Debug to identify and repair errors that impair existing intended functionality;
    • Exercise free speech, ensure the right of another consumer to exercise their right of free speech, or exercise another right provided for by law;
    • Comply with the California Electronic Communications Privacy Act;
    • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
    • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
    • Comply with an existing legal obligation; or
    • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
    Right of CorrectionIf we maintain inaccurate personal information about you, you have the right to request us to correct that inaccurate personal information. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate personal information.
    Protection Against RetaliationYou have the right to not be retaliated against by us because you exercised any of your rights under the CCPA/CPRA. This means we cannot, among other things:

    • Deny goods or services to you;
    • Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
    • Provide a different level or quality of goods or services to you; or
    • Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.   Please note that we may charge a different price or rate or provide a different level or quality of services to you, if that difference is reasonably related to the value provided to our business by your personal information. We may also offer loyalty, rewards, premium features, discounts, or club card programs consistent with these rights or payments as compensation, for the collection of personal information, the sale of personal information, or the retention of personal information.
    1. How to Exercise Your Rights. If you would like to exercise any of your rights as described in this Privacy Policy, you can do so here: hsdholdings.com You may also call us at 954-377-9135 or email us at [email protected]

    Please note that you may only make a CCPA/CPRA-related data access or data portability disclosure request twice within a 12-month period.

    If you choose to contact us directly by email, you will need to provide us with:

    • Enough information to identify you (e.g., your full name and address;
    • Proof of your identity and address (e.g., a copy of your driving license or passport and a recent utility or credit card bill); and
    • A description of what right you want to exercise and the information to which your request relates.

    We are not obligated to make a data access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information, or is someone authorized to act on such person’s behalf.

    Any personal information we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification.